QR or Quick Response Codes are a type of two-dimensional barcode that can be read using smartphones and dedicated QR reading devices, that link directly to text, emails, websites, phone numbers and more! You may have even get to this site by scanning a QR code!
There are many reasons to use QR codes for content marketing or inbound marketing
– QR codes bridge the gap between offline and online media
– QR codes enable sharing and building community
– QR codes can be used for calls to action
– QR codes can be used creatively, and be made to look good